Search engine optimization makes a piece of online content rank higher on Google’s search results pages. It involves using relevant keywords and building reputable backlinks. It also consists in optimising a website for speed and avoiding grey hat SEO techniques.   The best SEO strategies focus on understanding user intent and creating helpful content. However, it’s important to remember that great SEO isn’t a quick fix.   Keywords Search engines help people find the information they are looking for online. They use sophisticated algorithms to understand the vast network of content on the web and determine what results to display for each query. For business owners, the goal is to…